Case from Norway: all the data was put to the same container, that way they started to outline how to manage it. Metadata is collected through the process.
.... But before setting it free we should monitor the collaboration and team work and create the coordination guidelines along that. (coordination not control)
How to transfer the motivation seen in social media tools to the corporates? Mr Black: Let them do it freely... . E.g. Sharepoint sites' usage should be set free.
example of cool tools: Accenture has an internal "youtube-lookalike"podcasting platform built on Sharepoint. Good news, so does TietoEnator (way to go DF! =)
Study; 75% of us use web based tools in their work but think 41% peers is using the same tools... --> we don't share efficiently yet, peers don't find each other.